Laine’s Loves… Kevin Mason

Laine's Loves... Kevin Mason

Kevin has always been one of our favourite fashion photographers, but lately he's really hit a new direction that really exciting.

Laine’s Loves… Kevin Mason

Formerly best known for shooting big productions, photographer Kevin Mason has stripped back his team and approach to a Polaroid camera and models wearing no make up. But this is no dreamy Instagram approach to photography – he’s more influenced by Bruce Gilden and Stephen Shore. The real and the raw.
“I definitely fell into a trap of wanting to make beautiful pictures of beautiful people,” he told The Impossible Project. “I think it came from a kind of fear of not wanting someone to dislike the image I took of them.”
An indication of how far his confidence has leaped with this approach is that he now takes just 4-6 shots per shoot and does no editing. The results are all there on the Polaroids.

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